Customers are constantly flooded with junk mail which means you need a way to make sure your mail can be identified quickly and easily.
Whether you are advertise through direct mail or simply need to communicate with your current customers, keep these envelope printing principles in mind:
- Logo; No single image or design embodies your brand like a logo. Include your logo in the upper left hand corner of the design or along the right side of the envelope. A recent trend is to use the logo like a watermark – faded and extending across the face of the envelope.
- Contact information; Besides an address, always include a phone number as this gives customers a direct line to your staff. If you have separate campaigns, you should consider separate contact information for each campaign instead of a generic, corporate contact address.
- Full color;When you really need to get attention, take advantage of EGPs full color printing capabilties. Envelope printing can be an incredibly inexpensive method of brand reinforcement, so be sure to include company colors.
- Bulk printing; The best way to save money is to print bulk. While that may seem counter intuitive, you will see dramatic cost efficiencies with around 2000 envelopes. Since your business is not likely to move any time soon, you cannot print too many envelopes anyway. Inquire with us to see where the cost breaks occur.
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